The hottest trend in jewelry fashion, the Right Hand Diamond Ring seems to raise sales sky-high.
The latest trend in diamond jewelry is the Right Hand Diamond Ring. The marketing significance load is addressing mainly to the independent career woman of the 21-st century. It stands for success, strength, self assertiveness and freedom.
After the world has been filled up with the symbol of eternal love - the diamond engagement ring, the marketing strategy accompanying this old-renewed product opposes the right-hand ring to the diamond engagement rings and diamond anniversary bands. It is not only being positioned on a different hand but it also differs significantly in design. Its design purposely avoids any resemblance with matrimonial rings, uses open spaces, smaller stones instead of a single, in combinations expressing the personality and individuality of the wearer.
In fact, it's not at all about the right hand, as women did wear rings on their right hand fingers before this marketing concept came into being, it's about what became almost an obsession for the left hand ring!
And of course, after one conquest, others must follow - after the diamond engagement rings hit, the market for diamond rings still had potential! The commercial outcome is one of larger proportions, first of all because the general tendency around the world is to postpone or forego marriage, then, while the diamond engagement ring addresses only to grooms-to-be as buyers, the right hand ring addresses to both men and women. And this is how:
The independent career woman
The idea was to go with the new wave of feminist thinking stressing upon women's independence wish - married or not, you still have to wear a diamond ring to reassess your leading position alongside men! It's a sort of impulse for the women who are generically tired of the role of housewives and feel they can do better with their lives. So, the left hand ring stands for the labors that marriage brings along while the right hand ring reads as the careless, joyful side of life.
Men
Men are also a target for this advertising technique: loving husbands are encouraged to buy a gift for their wives that will flatter not only their need for love proofs but also the thought of being valued and respected as an independent person, and not a nice accessory to men or a house decor item. And not only married men should buy right hand rings, the concept has a wider meaning: it doesn't matter if you are married or not, as long as you are involved in a love relation you should definitely consider buying a right hand ring as a gift!
For years, right hand rings have also been a sign of commitment for gay couples. So, another market segment gained.
All advertising that deals with aspects of human vanity has every chance to succeed, and when addressing to women, it seems that the chances are even bigger. That they prevail in beauty had been established long ago, but now it is not enough any longer as it is not enough merely being accepted into the social life. The need appeared for women to be recognized as equal in value to men or even surpassing them. Working more and earning more than ever before, women choose now to put the idea that we live in a men's world way behind them.
And this intelligent marketing line is apparently indeed a huge success, as sales have been going really high!
There are many reasons why girls prefer to buy diamond stud earrings. It can be said that girls go for the classical beauty of the earrings in the first place. The studs have managed to retain their almost universal attraction in every generation. Even though the jewelry trend has been continuously changing, the studs were always well liked by the wearers and have managed to be admired by them always. The earrings are known for its brightness, color and clarity. The studs have so much of versatility that it would look wonderful on woman in the office as well as woman who is a home maker.
People who like diamond studs have found one more reason to admire the jewelry. The studs have magnificent design agility and allow the wearers to design their own personal earrings. The appearance of the studs can be personalized by making them in 18k, 14k and platinum metals coordinated with princess cut or round cut diamond. You can make an exceptional earring by selecting a 4-prong round stud, bezel stud posts, 6-prong coronet or any other modern style. Such earrings would also be very unique.
The diamond stud earrings give the wearer large amounts of flexibility. They are largely valued and liked by individuals of diverse tastes and opinions. Moreover it is comparatively cheaper than diamond rings hence it comes within a small budget. This flexibility is also available with the pearl jewelry and few other jewelry pieces also offer unique style at a reasonable price. The diamond studs have the capability to maintain the value. Since they have value stability, they sustain their worth as they are easily available at reasonable prices. This is truer with the earrings that are bought through online shopping. This is because in online shopping the costs would not go up in order to cover the operating cost expenses. Online shopping is beneficial for customers as they can save some extra bucks thereby making the shopping an amazing experience. For getting the best savings, it is better to evaluate and do the shopping.
Diamonds are always bought to keep them many years down the line. They have the marvelous quality of surviving many generations. The diamond studs can also be passed on to many generations. From mother to daughters or grandmother to granddaughters they are valued heirloom which is given and thankfully taken. Apart from all the above mentioned reasons, the diamond studs are the best choice to be given as a special gift to special someone. Since there are many customization options, the earrings can be given as a safe gift.
There are some features that make the radiant cut diamond engagement ring so special. Primarily the cut itself is peculiar and special. Diamond’s natural brilliance is shone through the design so perfectly. Earlier, couples had a limited choice as they had to select between the cut and the brilliance. The diamond has to be in round shape, if the bride wanted a radiant shine. Couples used to compromise on the sparkle if they wanted a rectangle shaped diamond. The best part of the radiant cut is that it combines the best of both, the emerald cut and the brilliant cut. All the credit goes to Henry Grossbard who had designed the cut and made it absolutely a masterpiece.
You may wonder how exactly the cut of a diamond can affect the appearance of the stone. Basically the cut determines the proportion and if size matters, then quality cut is of utmost importance. It is true that a finely cut small stone would appear large and more brilliant than a poorly cut bigger stone. So the best part of getting a perfect cut is that you can have a ring of your dreams on a tighter budget. This means the stone size may be small but would look more attractive. What you need to be careful about is finding a reputable jeweler who would eventually get you exactly the stone that you dreamt of and more importantly paid for. If you are going for a customized engagement ring, you can ask for the radiant cut diamond in that ring.
If you manage to find a reputable jeweler, he would surely help you to find an engagement ring with the right cut and the right quality. Most of the jeweler’s would be more than willing to explain the whole process to the customers as they are sure to find a captive audience. And of course it is worth the time and money to listen to the process, especially if you are going for a customized engagement ring.
Buying a diamond engagement ring is a complicated process but it can be made fun at the same time. In addition to cut, there are other things that require attention like the carat which is the weight of the stone, color like yellow, pink, blue and clarity which means the amount of imperfection present on the stone. Couples would also consider how much of a blue-ish tint would be present in the diamond under ultra violet light. This is called the fluorescence property of the stone. However it is the diamond cut that matters most and is the primary factor in selecting a ring.
Since the ring is designed to focus entirely on the diamond center stone, the solitaire had always been a favorite choice for the couples. For the diamond’s facets to catch maximum light, the prong settings are usually used in traditional versions of the ring so that the stone would be raised away from the band. Most the jewelers sell solitaire diamond ring with a variety of settings. Among the many designs, the most popular one would be the diamond solitaire featuring a traditional round brilliant cut diamond in a prong setting.
How many carats to choose for a solitaire diamond? This is a common concern among the couples while they are on ring shopping. First of all, couples need to understand the meaning of carat. It refers to diamond weight and not its size. Usually loose diamonds are measured in carats. 3 carat diamonds vary in size to some degrees since carat refer to weight. For solitaire rings, the three carat diamonds are often the perfect choice.
So it is quite natural to have two different 3 carat rings with different size stones. The large selection of 3 carat rings has become the best friend of women in every walk of life. Hence it is no wonder that the solitaire rings maintain to be the most popular engagement ring choice.
The knot work is considered as the signature of the Celtic engagement ring. As the rings are very popular designers are trying different types of knots in the ring and they use different names when referring to the Celtic knots. Lover’s knot or eternity knot is some of the common terms used to refer to the ring knots by the designers. As you see, there are interwoven strands of the knot and that is what symbolizes the entwined lives of the married couples.
The single endless Celtic knot represents eternity in the relationship. The circular shape of the engagement ring or wedding ring is symbolic of a couple’s never ending love and commitment to each other. Now you must have had a clear understanding why people are going behind the Celtic rings these days.
If you have plans in your mind to go for the Celtic ring, an Irish engagement ring or a claddagh ring, you would surely prefer the antique ones. Such rings can be easily located at estate sales or through the antique dealers. There are many online jewelers that offer the unique engagement rings for the couples. It is easy to locate such jewelers than the conventional jewelry shops. However you would surely want to inspect the Celtic engagement ring for possible defects or damage. Hence it is important to make a thorough research on any company or dealer from which you are buying the ring for the occasion to cross check their reputation and honesty.
There are some couples who would like to move away from the normal conventional style and try something new. And if you prefer a modern version of the Celtic engagement rings there are many innovative designs being offered by the top jewelry designers. Usually most of the couples would go for a customized ring that includes their personal specifications. Some of the designs include a series of knots around the ring as a symbol of their relationship and to the people in their lives. Couples can approach a jewelry designer to work this idea into a less typical engagement ring that would be entirely their design. Many online jewelers offer customized rings for creative couples.
So if you wish to present your fiancée with an engagement ring that symbolize your eternal love, you can hardly go wrong with the Celtic rings. The rings would be brimming over with the love you share with her and also it would appear both traditional and modern at the same time. Never hesitate to express your terrific taste in choosing a unique ring and impress your beloved.
Even though the invisible set engagement rings are less popular among the couples, it has a hidden charisma in it. The beautiful looking style of invisible set engagement ring is made by creating the illusion of one large gemstone when in fact they are made up of several smaller diamonds. Numerous smaller gemstones would be clustered together which would appear as one large diamond in the engagement ring. The difference cannot be noticed easily by naked eye since there are no spaces or metals separating the gemstones. The closely set gemstones would appear like a big diamond and sparkle in the ring.
There has been high amount of
craftsmanship involved in creating the invisible set engagement rings.
Each ring is fashioned for specific stones and cannot be easily adjusted
for alterations or upgrades. Moreover the invisible settings are
created very precisely. However the jewelry pieces are rarely upgraded
for they are stunning piece of jewelry with marvelous beauty and
luxury.
Since many small stones are used
in making the jewelry piece, usually less costly and less valuable
diamonds are selected. Thus the final ring would be comparatively
cheaper. It is always cheaper to arrange a group of less expensive
gemstones that would look like one unit than spending your fortune over a
large gemstone. The values of the diamonds used are much less and the
look may vary slightly than the real diamond engagement ring. Thus it
would be really a lower cost route to go. You can get a stunning piece
in half the amount you will have to spend on original diamond rings.
However they are not so cheap for it takes hours of labor to finish the
final piece. This has been the reason for the ring to be less popular
among the masses.
The invisible settings are also
open for a variety of styles. Usually princess cut stones are used for
their flat edges and sharp corners can fit together smoothly without any
gaps to reveal the setting. Other diamond shapes like emerald cut,
baguettes or any unique shape which would closely fit with the
neighboring stones are also used.
People are hesitant to buy the
invisible settings thinking that there are only limited design options
in it. But the truth is that there are many choices for the couples
seeking invisible set engagement rings. Similar to channel settings,
there are many accent used for the set using far less metal. For
creating the appearance of a single, larger carat weight stone, illusion
solitaires that set several princess stones together are used. There
are also invisible set engagement ring designs available for men’s
engagement rings and wedding bands. Pave settings are used in the rings
for getting a richer surface look. The jewelry is also used as eternity
rings or other anniversary jewelry.
Since they are intricate
designs, the invisible set engagement rings are not commonly found at
the basic jewelry retailers. You would get a better deal if you visit
online specialty Novori rings for the engagement rings. if you are going
for the ring set, make sure to give proper care of the ring as the
settings are quite fragile.
10:49 PM
It is their smooth, sleek lines
and natural elegance that accentuates the beauty of tension rings. The
tension settings have become the ultimate in contemporary engagement
ring design. In a tension ring, the perfection and beauty of the diamond
or any other gemstone would be highlighted rather than adding any
distracting embellishments. Tension settings have become an instant
classic in the contemporary ring designs owing to its minimal and
elegant look.
In a tension ring setting, the
diamond or other gemstone appears to be floating or suspended in the mid
air within the band of the ring itself. This setting uses specially
treated metals that have an inherent springiness nature to hold the ring
in place. The entire band of the ring acts as two large prongs to hold
the stone in place with small carved niches that fit around the stone’s
girdle. The stone is help securely in place in a unique floating
illusion with a great tensile strength.
Initially couples were having
concern over the safety of the stone as it is held in place through two
points of contact rather than the typical four or six prongs settings.
This concern is however quite contrary. Tensions rings can be considered
as one among the safest pieces of jewelry available. Since the band
metal is stronger than that used for prongs and more of the metal is in
contact with the stone than through narrow prongs, the stone in a
tension setting is held more securely. Thus the stone achieves a
stronger and tighter fit. At Novori jewelry, the quality and
craftsmanship is backed up with the lifetime warranty we offer for the
engagement rings.
Titanium is the most common
metal used for tensions rings due to its natural strength and
durability. At Novori jewelry there are designs in white gold, yellow
gold and platinum. Couples even have the choice of selecting multi tone
rings typically with an inset of a contrasting metal. We offer exquisite
designs of tension rings in dual metal setting combining white and
yellow gold.
The tension rings calls for
talented workmanship and hence only a few exclusive jewelers would be
able to create a quality tension ring setting. At Novori you can find
customized one-of-a-kind rings that are examples of excellent
craftsmanship. Customers would be overjoyed to find out that we also
offer matching tension ring wedding bands at our jewelry store. Thus you
can complete your engagement and wedding band set with style and
elegance which is exclusive for tension rings.
Comments
Post a Comment